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One of the great ways to introduce products and services is through a catazine which is basically a catalogue that has a magazine formate and editorial look to it.
Giving a catalogue an editorial theme and designing can make it possible to feature many of the products a store has available. Though websites can also do this, most people use the internet information as research for price and specifications specific to a product they are interested in.
People tend to be more comfortable with a magazine that features articles related to spastic product groups. There are still thousands of magazines out on the market and people still use catazines to discover new products. So even though the internet is a must for any marketing these days the catazine is still a powerful tool that should not be dismissed lightly.
This "catazine" approach is still very effective for getting specific markets to react and make buying decisions. Editorial strategy usually places feature information on a specific products, at the beginning of the catazine. In the latter part of the catazine elements specific to the stores social and marketing events, like trade-shows or special events at the store can be rolled out. More than anything else if the catazine is properly branded it has a tremendous effect oh how people perceive that brand. If the articles are written by staff with specific background, like interior design for a furniture store or mechanical engineering for an auto parts store, the magazines enables that person to be featured as an expert and can influence peoples buying decisions.
Producing a magazine of 60 or more pages can be expensive, and the production time can be daunting, but time and time again these communication devises have proven that people are till attracted to browsing pages of a well designed magazine in the comfort of there home.
