Would You Listen To This Man?

If your this great your hear does not matter.

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce --- and makes a larger argument about the nature of choice and happiness.

Check out this great presentation on tomato sauce.

TED the Best Thing On the Web

Now this is a TV channel worth watching

I think TED is some of the best content available on the web. Here are some links to great ideas and presentations that should inspire you this week. For great new stories check out TEDtwitters.

LINK TO TALK: Daniel Libeskind builds on very big ideas. Here, he shares 17 words that underlie his vision for architecture -- raw, risky, emotional, radical -- and that offer inspiration for any bold creative pursuit.


LINK TO TALK: In his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business' rise and fall to illustrate a valuable lesson -- when we stop trying, we fail.


LINK TO TALK: In this short, optimistic talk from TED2009, Pete Alcorn shares a vision of the world of two centuries from now -- when declining populations and growing opportunity prove Malthus was wrong.


LINK TO TALK: Wingsuit jumping is the leading edge of extreme sports -- an exhilarating feat of almost unbelievable daring, where skydivers soar through canyons at over 100MPH. Ueli Gegenschatz talks about how (and why) he does it, and shows jawdropping film.


LINK TO TALK: In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Enjoy the brain expanding feeling as you watch some truly great presentation on marvelous ideas.

Fun Viral Information Video

I wish I had some honey...

A fun video showing how to deal with a bear encounter. Check it out at SpeedHikers.com and don't forget to share it with a hiking or outdoor friend.

Brand Equity and Your Logo

I used to be addicted to the Coke Brand when I was a kid.. where you?

Click on image for large view

If you plan to get a logo made for your business get a good one and keep it for as long as you can. There is a thing in the industry called "Brand Equity".

The best way to calculate your brand worth is to add up al the hours you spend on customer service with all your marketing endeavors over the years to get an idea of the real value of your brand. A logo is often an emotional reminder of the experience that a customer has had so the better the experience the stronger the emotional (Brand) value a client has when viewing your logo, color or word mark. For an in-depth look at this formula check out this link to a Stanford Study.

Why is my face on that facebook ad?

Click, drag, click, drag, save... few

Click on image for large view

Facebook has agreed to let third party advertisers use your posted pictures as a default setting.

To change the setting so they do not use your images for ads please do the following.

1. Click on "Settings" (up at the top where you see the "Logout" link)
2. Select "Privacy"
3. Then select "News Feed and Wall"
4. Next, select the tab that reads "Facebook Ads"
5. In the drop down box, select "No One"
6. Then save your changes

Thanks to Deb D for the tip.