Brand Yourself Better Using The Net

Here are some ideas specific to your use of social media as part of your personal branding strategy.

Stick With One Name

If you’re one name on your blog and another name on Twitter, and forced into a semi-real seeming name on Facebook, and using something different for Skype, how will I know it’s you? I’ve got a new friend here that fits that description. When she added me in Facebook, I didn’t know who she was. It took a little bit of dissection to get it, but that’s okay. Stick with one name if you want folks remembering you easily.

Make a Good About Page

I owe someone credit, and I forget who. They linked to my About page as an example of something telling about who you are. (When I look at it, I see that I’m going to add even more to my about page).

Simply, put your name (at least your first name), and some reason for why we’re participating in your media (your blog, your podcast, whatever). Don’t make your about page about the company, at least not first. Make it about a human that we can get to know. If you have a multi-author blog, all the better. Make a page for ALL of you. Make it human.

Email Signatures

Add a link to your personal media on your email signature. Don’t make it super huge and complex, because then no one reads them. Here’s how much I’ve compressed mine:


Bob Garlick
bob@GarlickMarketing.com
Marketing and Design Mentor
Cel: 604 961 0842

The Marketing Mentor Blog: http://marketingstrategymentor.blogspot.com
Facebook: http://www.facebook.com/people/Bob_Garlick/604881401
Website: http://www.GarlickMarketing.com/
Work Samples: http://picasaweb.google.com/bob.garlick
Art Samples: http://bob.garlick.googlepages.com/

DB Communications: Helping you out-market your competition for less

In my case, I list the two most likely ways you know me because I’m often sending emails to folks who might have met me once or twice, but might need their memory jogged. Note that I have many website URL in there. That’s because I want to drive more people to visit my site and know me through my media. Also I put my Company tag-line in to reminder people of what I can help them with.