I am a great businessman because I have a logo that only cost $5... NOT
Here is a great article (edited) about why cheep logos from the internet are a bad idea. For a full version of the story please go here.
Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business. In this article I am going to outline the ways in which you should NOT go about getting your logo designed… that is, if you are truly serious about business.
Logo Design Contests The worst deal you could probably go for is a logo design contest. Although this sounds like a mighty good deal, the quality is usually far from anything you would want to represent your business. You will be wasting your money and in the long term, in terms of damage done to your business, that amount could be quite considerable.
Too Good To Be True Deals If you do a search on ‘logo design’ on google you will find many businesses offering logo designs for very cheap and unbelievable prices. Such deals as “5 design concepts from 5 designers!” or “6 logos from 5 designers only $200″ - Stay away! These deals are extremely deceiving and the quality is far from satisfactory. Have you ever wondered how much thought they actually put into your logo design?
Stock Imagery This is a huge no-no. Did you know that stock imagery gets downloaded by thousands of people? This should be reason enough not to use stock imagery as your logo. If you do this, other people will have access to your logo design and can and will use it in places that will potentially devalue your business.
Do It Yourself Logo Design Closely linked to the stock imagery scenario above, business owners or those wanting a logo will try to do it themselves. I highly recommend against this and suggest you leave the design to a professional, much as you would leave your dental work to a dentist.
Free Logo Makers You will find many free online logo makers on the web. Not only do these logos look unprofessional, hundreds of other people could have the same logo as you and what is the point of that? These logos have no thought, concept or memorability about them, they are merely symbols.
Getting A Design Without Feedback Before approving and implementing a design, ensure you get feedback from your clients, peers, and stakeholders. Getting feedback on a design is a crucial part of the logo design process as it ensures that your logo is going to be successful.
What is the cost of a professional logo design? An obviously important question, but one that can’t be answered without details of your logo design project. Every company is different, so it makes sense to tailor a quote to your individual needs. Prices vary depending upon a large number of factors. Take the size of your company as an example. A small start-up business might expect one or two initial logo ideas before finalizing a design. On the other hand, a large multi-national might require exhaustive documentation analyzing the competition and may need to explore a wider range of design variations.
However he is a all park figure for a logo.
$800 to $2,400 yep that little... or that much!
It all depends on how much a budget you have. Logos are the foundation to your Brand. When you have a logo you should use it on the following places first.
- Business card
- Website and all other internet related communications
- Press Release
Once you get a bit more exposure you can start spending money on other items to expand the exposure of your business logo.
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