Will you be my marketing buddy?
Cross brand strategic marketing is a way to share the cost of printing or the actual mailing of the campaign.
I have done this a lot of times when the budget would not enable me to have a key element. I have negotiated a cross brand concept where both parties came out on top. See this blog post for details.
Another idea would be to send out marketing material (brochures, leaflet and/or business card) of another business in your mail out package. They would do the same for you when they send out to there mailing list which will gives you the chance to reach a whole new pool of potential customers.
Carry out business promotions with complementary businesses. Her is an example: A pet store and a pet grooming business, for example, might use shared advertising, or run a contest together. This can considerably cut down the cost of business promotion, and allow each business to use promotion techniques that would be too expensive to implement alone.
Take some time to pair up complimentary businesses that you know of and pitch the idea. You might be surprised with the positive reaction you get.
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