It's all about knowing your prouct and service

Yummy yummy yummy I've got love in my tummy...

If you have a product or service and you plan to market it then the most important thing is to know why your product or service is special.

Watch the following video and think about all the information and understanding this woman has about her simple and everyday product. After the video you will now look at your jams and preserves with a new light and understanding.

This shift of your understanding of a product is what will drive people to buy it. It's that simple.

Tucked in an anonymous building on a quiet Berkeley, CA street, June Taylor makes small batches of some of the most mouth-watering jams, preserves, syrups and marmalades. In this video, June modestly shares her artisan and old-world techniques, explaining how nature helps dictate exotic flavor combinations like Strawberry and Provençal Lavender and how she takes into consideration even the tiniest of details, such as the shape and size of the pieces of fruit. It's a window into an exceedingly rare level of art and craft.