A hiking I will go a hiking I will go....
One savvy businessman I know relaxes by being part of a rock band. Guess what? Every time his band's gigs are mentioned in the newspaper, the piece also mentions the name of his business! You may not be part of a band yourself, but everyone does something for "fun".
Whether your chosen leisure activity is working on a Spitfire Restoration project, rock-climbing, or shopping, there are all kinds of ways to promote your business while you do what you love to do.
Where's the harm in shopping or rock-climbing wearing a T-shirt that has the name of your business prominently displayed? Or in taking your business cards everywhere you go and clipping your card to the slip when you pay for a purchase by card or cheque?
Get in the habit of doing business promotion wherever you go and you'll be surprised how word-of-mouth builds. If your leisure activity involves a group, you might ask if you can include your business information on all of their out-going paper, or ask if you can at least give everyone a brochure. And with any kind of group activity, there's always the opportunity to promote your business by letting other people know what you do and how it could benefit them.
I go hiking every weekend so I have started a website called and hand out carabiners with my company name and the speedhikers domain on it.
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