These things are on my mind
Researching your ever changing market niches is now much more realistic for the small to medium size business compared to a decade ago. Managing a limited strategic selection of social websites will enable you to interact with key or targeted knowledge communities and enable you to discover what the new trends are and who needs them. These days it's not how much money it will cost to implement these strategies but how much time can you afford to invest in them to get returns that will help your business flourish in a recession.
However if strategic marketing is the new paradigm for great marketing it all hinges on the new service provided by the internet. The trick is how to get it to work for you and get it working fast. Social marketing through social support sites like LinkedIn, Facebook and twitter are all great tools.
However you will still need to participate in actual networking events held in your businesses community. Finding relevant events is easy using a service like Meet-up or your local Chamber of Commerce. The new social thinking in sales in not to "always be closing" but to be on the lookout for like minded people and businesses who you can "work with" so you both can benefit.
Bob Garlick has been in the marketing and advertising industry for 30 years. He has worked with small medium and large businesses all over the world. Since returning to Canada 5 years ago he has focused on Social Marketing since it is the new mega-trend in marketing.
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