Brand Perspectives Quotes - Part 1

Wait... don't look at that image... it's not part of my personal brand

Here are some great quotes relating to Brands.

Remember, in the age of social marketing your personal brand needs just as much attention as your business's brand. In today's market people are constantly comparing your personal brand to your business brand to make sure that they are compatible. – Bob Garlick

"Today, brands are everything, and all lines of products and services - from accounting firms to sneaker makers to restaurants are figuring out how to become a brand surrounded by a Tommy Hilfiger-like buzz." – Tom Peters

"Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it" – David Aaker

“Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program.” – Timm F. Crull, Chairman & CEO of Nestlé, Retired

“In the ‘intangible revolution’, the brand is not a finished work that is sent out to the world. The role of brand manager is more akin to that of a performance artist whose work can only exist and have any real worth for as long as it has the involvement of a willing audience of people who don’t consume it, but instead participate in it.” – Ian Kirk, Senior Strategist, The Lab

“There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.” – Malcolm Forbes

“Image is a reality.
It is the result of our actions. If the image is false and our performance is good, it’s our fault for being bad communicators. If the image is true and reflects our bad performance, it’s our fault for being bad managers. Unless we know our image we can neither communicate nor manage.” – David Bernstein

“In a competitive world, organisations are realising that only people can brand products or services effectively – that we are not just selling a branded product but a mass of branded people who support and deliver it.” – Helena Rubinstein, The Lab

“What is the single most important objective of the marketing process? … We believe it’s the process of branding. Marketing is building a brand in the mind of the prospect. If you can build a powerful brand, you will have a powerful marketing program. If you can’t then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.” – Al Ries And Laura Ries, “World Class Brands” in Executive Excellence, March 1999