Tuesday, August 18, 2009

Selling In The Dog Days Of Summer

I can't wait for September to come...


Summer is here and for many people that means it's time to "kick-back". Does everyone really go on vacation at the same time? "Yes, many people do take vacation in July and August, but they also take vacation in January and February and selling doesn't stop then!

If you perceive there is nobody around, you are setting yourself up for a negative self-fulfilling prophecy and your production will drop. So, you need to think like a business owner this summer and leverage your talent and make a name for yourself.

Do some research and identify three unique challenges the summer months bring to your prospects and figure out how your products and services can help. While researching, also discover three opportunities that your prospects can take advantage of in the summer months. Then call your prospects and give them the great news.

Be a contrarian this summer and make a conscious decision to go against the grain. Whatever obstacle is put in front of you, respond by saying ‘bring it on!', then figure out a way to turn it around to your benefit and make this the busiest time of the year.

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