8 Collateral Pieces Essential for Any Business

Can I have some of your promo stuff please...

1. Company fact sheet
Potential investors, employees, analysts, and media people should be able to learn important facts about your business with a quick look at your fact sheet. A company fact sheet should include the following information:
* Date the company was founded
* Location of headquarters and any affiliate offices
* Names and brief backgrounds of founders and upper-level management
* Contact information
* Brief mission statement

2. Product fact sheets
Keep a fact sheet on file for each of your products or services. A product fact sheet should include the following:
* The product's function
* Distinctive features
* Comparison to similar products on the market
* Quality level
* Reliability
* Cost

3. Biographies on founders and senior management
Have a bio on hand for each founding member of the company, every senior manager, and each member of the board of directors. Bios should include:
* The person's education
* Relevant experience
* Awards or honors
* Publications that feature the team member or the team member's work

4. Mission statement
A mission statement can motivate and direct employees; it will also give new hires an idea of how your company works. You can also show the statement to potential investors, lenders, or members of the media.

5. Company background.
Whereas the company fact sheet essentially is just that — a list of facts — this document is written in paragraph form and should include more detail.

6. Current list of clients and partners
This information may be of interest to investors and potential clients.

7. Press kit
When you open your business or launch a new product, consider sending out a press kit. Press kits are also handy to pitch your business at a trade show. Your kit should include the following elements:
* Folder with your company's logo
* Personalized letter pitching your company, product, or service
* Company fact sheet
* Product fact sheet
* Press release
* Articles written about your company
* Business card
* Company background

While you may want to keep a few press kits on hand, don't keep a giant stack of them around. Otherwise, you risk distributing out-of-date materials. Instead, keep each element of the press kit in a computer file, and update as needed.

8. Clip file
Someone in your office should collect and maintain any articles written about your company. Note: If you are thinking about mounting a PR blitz, consider hiring a PR firm to track where press kits were sent, to make sure they are received, and then to monitor the press for mentions of your firm.