Don't Believe Everything You Google

But it must be true it's on the Internet

If you write marketing or advertising copy, the words that you use are vitally important.

For example:
Would you rather have a car, or a new car?
Would you rather have a solution or a proven solution?

Do you see the difference?
The key is to use selling words in a way that is natural and not contrived. Even if you don’t write marketing or advertising copy, you may be able to use these words to liven up otherwise dull writing.

Here is a list of twenty-five words to help you sell.
New
Proven
Improved
Guaranteed
Free
Tested
Pure
Best
Fresh
Sure
Secure
Natural
Refreshing
Energizing
Safe
Quality
Dependable
Secure
Advanced
Easy
Convenient
Quick
Instant
Save
Personal

So after doing the above blog post I wondered "what are the top words on the Internet these days". I googled this query and got a list (see link fro PDF). After taking a closer look I started to see some weirdness. So before you slap down some fact into your blog or brochure make sure you aren't being duped.